Would a Billboard Encourage You to Save Money?

by Leslie on March 2, 2012

On my way into work every day I pass several billboards. Lately one of them has caught my eye.

Feed the Pig Billboard

The billboard shows a person skydiving with Alexander Hamilton on their back, and the caption: It takes Courage, but saving money is worth it.

At the bottom you see that the sponsor of the ad is Feed The Pig

Feed the Pig is a site that helps you find ways to save money every day. A similar site in the UK is Money Supermarket. They go beyond daily savings and even help with saving money with expenses like energy by comparing electricity suppliers.

It’s true that saving money on utilities will add up. So will saving money by avoiding interest and fees and paying down debt. So will not getting a cup of coffee at the drivethru each morning, or cutting out the little used Netflix subscription.

There are many small ways to save money every day.

But honestly – most of us know this already. We know what we need to do in order to make the most progress towards long term goals, and yet we still struggle to actually get things done.

One of the biggest hurdles to saving money is the inertia of the status quo, and the allure of the here and now over the undefined future. We know what we need to do, but its just a little bit easier to not change our habits.

I’m not sure how effective these billboards and campaigns really are, but maybe the simple fact of seeing a reminder every day will be enough to trigger change. I know it’s at least got me thinking about what I can do to save more money and grow my income, and exploring the website for ideas, so in that sense its a success.


bubba March 3, 2012 at 3:14 pm

I don’t know if actually seeing a billboard every day about saving money will make the difference. It has to be something that’s inside you, something that makes you want to save. I think a better approach is the age-old place a photo of your goal on the refrigerator and motivation every day. If you see something tangible something that you’re working toward I think it goes a lot further than just trying to save money for the future. Maybe have photo is an elderly couple that are enjoying their twilight years, or maybe pleasant scenes from a travel magazine, something that captures your attention as you go through your day today activities I feel would be better than a billboard.

Ryan March 3, 2012 at 3:44 pm

@Bubba – I think that the billboard might be just enough of a trigger for you to remember to set a goal. Then I agree that having a tangible reminder is better. Good points.

South County Girl March 25, 2012 at 11:26 am

I think if I saw a billboard it wouldn’t make me save money, but it would make me smile and feel better about the money i’m ALREADY saving.

and possibly encourage me to try and save more… but I don’t think it would get me to begin to save money.

Draki August 27, 2013 at 8:50 am

Seeing a billboard would help some people with saving and it’s a nice public service announcement, but it’s a responsible thing to do and not courageous. It is a prudent activity, not dangerous. You might argue you’re dumb or courageous for being involved with sub-prime mortgages though…….

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